How To Write an Ad That Gets You New Clients

Mustapha Zaoui
Apr 27
2 min read

Updated: Apr 27

Let’s be real:

Writing an ad that actually gets you new clients can feel like ordering food at a restaurant where the menu’s in another language.

You pick something randomly. It shows up. It’s not what you wanted. You pretend to like it, but deep down, you’re already Googling where to eat after.

That’s what most ads are like. They don't bring customers — they bring confusion, awkwardness, and sometimes, silence.

Today, I’ll show you how to write an ad that actually makes people want to work with you — without needing a degree in marketing or guessing games.

Why Most Ads Don’t Work (And How to Fix It)

Here’s the brutal truth: Most ads talk about how great the business is instead of why the customer should care.

"We’re the best!" (Says everyone, including your neighbor’s cat-sitting business.)
"Award-winning service!" (Cool. How does that help me?)
"Call now!" (For what? A free headache?)

Good ads flip the script. Its not about you. It’s about them — their pain, their goals, and their next step.

How To Write an Ad That Gets New Clients

Here’s the basic, no-stress structure:

Call Out the Right Person(Not everyone. Just the ones you actually want.)Example: "Virginia homeowners — ready to fix that AC before summer hits?"
Touch a Pain Point or Paint a Dream Example: "Tired of sweating through another August? Get your AC fixed fast and stay cool all season."
Offer a Clear, Low-Stress Solution Example: "Quick inspections. Affordable repairs. No hidden fees."
Give Them an Easy, Obvious Next Step Example: "Message us today — we'll have you chilling again in no time."

✅ Focused on their problem.

✅ No bragging about yourself.

✅ No complicated steps.

✅ Clear reason to act now.

Quick Ad Example (You Could Steal)

Virginia homeowners — is your AC ready for another scorching summer? ☀️ Don’t wait for the first heat wave to find out the hard way. We offer fast inspections and affordable tune-ups — no stress, no surprises. Message us today and keep your home cool when it matters most.

Bonus Tip: Keep It Brain-Dead Simple

Nobody reads Facebook ads like they read a contract. They glance. They skim. If they don’t “get it” in two seconds, they’re gone.

So:

Short words.
Clear benefits.
Simple action steps.

Pretend you're writing a sticky note for a neighbor, not drafting a novel.

Forget "leveraging cross-channel synergy for optimized consumer touchpoints."(That sentence just made someone fall asleep.)

Want Ads That Actually Get You Clients (Without Headaches)?

If this made you think, “Man, I should probably tighten up my ads,” you’re already halfway there.

We've put together a FREE Meta Ads Guide that shows you how real businesses (just like yours) get real results without wasting money.

Click [here] to get yours.

Let’s help your next ad bring in more than just likes and comments.